From fashion lines to famous boobs – Emily Atack is morphing into Holly Willoughby and here’s the proof

THEIR paths crossed on Dancing on Ice and in the jungle on I'm a Celebrity – and Emily Atack and Holly Willoughby have now become firm friends.

Emily is even standing in for Holly on This Morning over the Easter holidays alongside Rochelle Humes – and the Inbetweeners favourite appears to be merging into the blonde, bubbly star.

We’ve compiled all the signs that point towards Emily, 29, being keen to follow in 38-year-old Holly’s well-shoed footsteps in becoming the darling of TV…

They started out as teen stars

Holly Willoughby is one of the most sought-after and success TV hosts, running the show on the likes of I’m a Celebrity and Dancing on Ice – but she started off on kids’ programmes.

After being scouted at the Clothes Show Live, Holly worked on CITV in 2004 as a host with Stephen Mulhern of Ministry of Mayhem, which later became Holly & Stephen’s Saturday Showdown.

This lead to a role on CD:UK, before landing a job on Dancing on Ice in 2006 with her now partner in crime Philip Scofield.

Emily also started off appealing to younger audiences, when she landed the role of Charlotte Hinchcliffe in the Inbetweeners.

From her popular stint on the show, she’s starred in a number of reality programmes, from Dancing on Ice in 2010, which Holly presented, to I’m a Celebrity – again with Holly at the helm.

Both have clothing ranges

One of the reasons Holly has so many fans is down to her impeccable and playful style, which is documented on her Instagram.

The stunning host regularly mixes high street pieces in with high end items, meaning she has lots of fashion followers with a range of budgets.

This has led to her bringing out her own clothing line with M&S and also having her own range with Very – and both are big money makers for her.

Emily is also jumping on Holly’s bandwagon thanks to her fun dress sense, and also has her own clothing range with In The Style.

The Inbetweeners star signed a whopping £500,000 deal to be the face of the brand, thanks to her body-positive attitude in the jungle.

In The Style vowed to "celebrate women’s natural beauty" by banishing airbrushing, meaning Emily was deemed to be a great fit for the company.

They both have a host of celebrity pals

What TV star doesn’t have a host of famous faces in their phonebooks?

Both Holly and Emily love to share their celeb pals on their Instagram accounts – and they have an impressive number of friends in the industry.

The stars count Celebrity Juice host Keith Lemon as a close chum, as well as the likes of John Barryman.

Famous for their boobs

The two stars are undeniably beautiful, but many people are particularly fans of them for celebrating their naturally curvy bodies.

And both celebs are frequently complimented on their bosoms.

Holly has even gained the nickname Holly Willoughboobie among fans, and Emily has admitted she still gets called Charlotte Big Jugs thanks to her Inbetweeners role.

Holly typically avoids talking about her diet and exercise regimes as she doesn’t want to “encourage eating disorders”, and says she just aims to be “healthy”.

Emily similarly champions having a healthy attitude when it comes to her weight, and has admitted in the past she will never stop going out for dinner and drinking wine as that's what makes her happy.

Love boozing

She may be family-favourite on TV, but Holly Willoughby certainly loves a boozy night – judging by her hungover appearances after the Baftas on This Morning.

And Emily Atack certainly loves a cocktail-filled soiree too.

Her Instagram is full of night out selfies with pals and looking like she’s having the time of her like with a glass of wine in hand.

Blonde and bubbly

Both Holly and Emily have similar appeal, in that they are bubbly, blonde and have a girl-next-door vibe.

They both are known for being down to earth and easy to get along with, judging by their popularity on the shows they’ve worked on.

Emily recently came third on I’m a Celebrity, thanks to her funny and relatable personality, and Holly has legions of fans thanks to her approachable presenting style.

Rochelle currently uses Holly’s stylist Angie Smith for her This Morning duties, and if Emily follows suit, she could even look more like Holly by the day.



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Emily said she has finally embraced her ‘really saggy’ boobs and size 10/12 figure after becoming so ‘addicted’ to slimming apps she thought unedited photos looked ‘disgusting’.

Emily also admitted she would ‘love’ to join Celebrity Juice despite ‘snub’.

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