Fox to Buy Clay Travis' Sports Media Company Outkick

Tim Baysinger

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Fox Corp is buying Clay Travis’ conservative-slanted sports media company Outkick. Fox CEO Lachlan Murdoch announced the deal during the company’s earnings call on Wednesday.

Terms of the deal were not disclosed. Outkick will continue to operate as a separate brand with Travis remaining as president.

Outkick positions itself as the conservative answer to ESPN, which Travis has frequently described as being too liberal (despite no evidence to support that claim). Travis frequently goes after left-leaning athletes and politicians and has been heavily criticized for consistently underplaying the COVID-19 pandemic.

In addition to running the company and writing for Outkick, Travis hosts a sports radio show that reaches more than 10 million monthly listeners.

Outkick has been at the forefront of sports wagering, which should dovetail with Fox’s betting platform, FoxBet. Fox mentioned that Outkick is in an exclusive marketing agreement with its partner FanDuel and serves as a significant source of sports wagering referrals. 

“Outkick has grown out of my passion for producing bold, well-informed, and entertaining content about sports, current events and, more recently, sports wagering. With the power of Fox behind us, we look forward to maintaining Outkick’s unwavering commitment to that mission, as well as further accelerating the growth of our audience, and continued leadership in the sports wagering affiliate category,” Travis said in an accompanying press release announcing the deal.

“As Fox further diversifies our growing digital portfolio and broadens our position in the sports wagering ecosystem, there could be no better acquisition than Outkick. Clay and his team have quickly made Outkick a content powerhouse with a very large, loyal and engaged audience. We expect the synergies presented across FOX’s existing portfolio of assets will turbocharge this exciting business,” Murdoch added.

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