Rina Sawayama Debuts Music Video for ‘Bad Friend’ – Watch!

Rina Sawayama is back with a new visual!

The Sawayama superstar debuted the music video for “Bad Friend” on Wednesday (May 20) off of her critically acclaimed debut album.

PHOTOS: Check out the latest pics of Rina Sawayama

The video was directed by Ali Kurr, and features Rina as “a seemingly reserved gentleman who, after numerous bar pours, is pushed to a violent edge.”

“The ‘Bad Friend’ video was one of the last videos we shot before UK lockdown with director Ali Kurr. We had so much fun making this, as it was my first time doing stunts and being in prosthetic makeup. The song is about the heartbreak of losing a friendship and realising that you were the cause of the breakdown,” she explains.

“When you hear the song, this is not the video you imagine – but that’s exactly what we wanted. The music video is a reimagining of the themes in ‘Bad Friend’; of longing, loss, self-hate and ultimately self-love. Choosing a slow, film noir style focuses all the attention on performance and acting, which was definitely very daunting, but I had so much fun making a video that is so wildly different from my previous videos.”

Watch the music video for “Bad Friend” and listen to the album…

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