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Airbnb, Caribbean tourism agency partner to 'promote safe travel' during COVID-19
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Airbnb is working to help the Caribbean recover from the coronavirus pandemic.
The vacation rental network is partnering with the Caribbean Tourism Organization to promote “safe, responsible travel to the region,” according to a recent press release.
As a tech company, Airbnb is lending its expertise to the CTO by creating digital marketing campaigns that include email newsletters and a "Discover the Caribbean" landing page. Both methods will inform Airbnb users of the coronavirus safety measures that are in place at each CTO-affiliated country.
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At the time of publication, the Caribbean countries that are a part of the joint campaign are Anguilla, Antigua & Barbuda, Barbados, Belize, Curaçao, Dominica, Guyana, Jamaica, Martinique, Montserrat, Nevis, Saint Lucia, Sint Maarten, St. Martin and Turks & Caicos. When Airbnb users click on a country that interests them on the landing page, they will be directed to a respective webpage that lists all the properties that can be booked through Airbnb.