Asda cuts the price of 62 'free from' items including pasta, milk and bread
ASDA shoppers with food intolerances can now snap up free from items for less as it's cut the price of pasta, milk, bread and more.
The supermarket has slashed the price of 62 "free from" items both online and in-store.
This range is designed for people who have allergies or intolerances to ingredients, such as gluten and dairy, which can make them sick if eaten.
Some people also use these ranges to fit in with lifestyle choices.
Asda says it's investing £6.17million to make the cuts because it no longer wants shoppers to pay a premium over the equivalent non free from option.
Prices being cut include a 1kg bag of flour, which is falling by 78% from £1.50 to 33p, while a 200g bag of grated cheese will drop by 60% from £2 to £1.40.
In comparison, Asda's non free from plain flour costs 49p for £1.5kg, which would also be 33p for 1kg, while its regular grated cheese costs a pricier £1.75 for a 200g bag.
We've rounded-up seven of Asda's free from price cuts in the table above, and in every case we couldn't find a similar free from product being sold for less at rival supermarkets Morrisons, Sainsbury's, and Tesco.
How to cut the cost of your grocery shop
MONEY.CO.UK has shared some top tips with us to help you keep your supermarket spend down to a minimum.
- Write yourself a list – Only buy items that you need. If it isn't on your list, don't put it in the trolley
- Create a budget – Work out a weekly budget for your food shopping
- Never shop hungry – You are far more likely to buy more food if your tummy is rumbling
- Don't buy pre-chopped veggies or fruit – The extra they'll charge for chopping can be eye watering
- Use social media – Follow your favourite retailers to find out about the latest deals
- Be disloyal – You may want to go to different stores to find the best bargains
- Check the small print – It’s always worth checking the price per kg/lb/litre when comparing offers so you’re making a like for like decision as a bigger box won’t necessarily mean you get more
- Use your loyalty cards – Don’t be afraid to sign up to them all. They all work slightly differently – work out what bonus suits you better and remember to trade in your points for additional rewards
Of course, it's also worth checking discounters Aldi and Lidl too but they mostly only sell in-store rather than online making it harder to compare prices.
Rebecca Long, senior buying manager, free from, at Asda said: “We believe there should be no reason for our customers to pay more for food if they have an intolerance and want to ensure our customers can get everything they need under one roof, regardless of dietary requirements or lifestyle choice.”
Asda has almost 600 UK supermarkets. Use its store locator tool to find your nearest.
The move follows the launch of a vegan-only aisle in hundreds of Asda stores last month.
Asda has also tied up with B&Q to launch "mini- DIY shops" inside its supermarkets.
Plus, we take a look at whether Asda is likely to launch a Black Friday sale event this year.
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