BTS Release Promotion Schedule for Their New Song 'Butter'
On May 21, BTS will release a song called “Butter.” The song will be their second English-language single following the success of their 2020 single, “Dynamite.”
BTS announced the single with an hour-long countdown video on the BANGTANTV YouTube channel. Big Hit Music published a promotion schedule on April 28 so ARMY can know what to expect in the weeks leading up to the release of “Butter.”
Everything we know about BTS’ upcoming song ‘Butter’
On April 26 at 10 a.m. EDT, a livestream began on the BANGTANTV YouTube channel. For the next hour, hundreds of thousands of fans tuned in as an animated stick of butter melted into the shape of a heart while a timer counted down.
At 11 a.m. EDT, the official logo for the song “Butter” came onscreen, and the video announced the single will be released on May 21 at midnight EDT and 1 p.m. KST.
After “Butter” was announced, a press release was sent out with details about the song. According to the press release, “‘Butter’ is a dance pop track brimming with the smooth yet charismatic charm of BTS. This song is the second English single following ‘Dynamite’ released in August last year.”
‘Butter’ has a full-fledged promotion schedule
On April 28, Big Hit Music and BTS posted a promotion schedule for “Butter” on social media. The song will have an extensive comeback period, and multiple teasers will be released for the song.
On May 1 at 11 a.m. EDT, a concept clip for the song and a teaser poster will be released. A second concept clip will be released on May 3 at 11 a.m. EDT. On May 4, a third concept clip will be released at 11 a.m. EDT. The final concept clip will be released on May 5 at 11 a.m. EDT.
The first teaser photo will be posted online on May 9 at 11 a.m. EDT. A second teaser photo will be released on May 11 at 11 a.m. EDT. BTS will release a third teaser photo for “Butter” at 11 a.m. EDT on May 12. A fourth teaser photo will be released on May 13 at 11 a.m. EDT.
On May 16, the final teaser photo will be released at 11 a.m. EDT. The official music video teaser for “Butter” will drop at 11 a.m. EDT on May 18. After a few weeks of teasers, “Butter” will be released on May 21 at midnight EDT and 1 p.m. KST.
What BTS fans think ‘Butter’ will be like
After Big Hit Music released the promotion schedule for “Butter,” BTS fans shared their theories about what they think the song’s concept will be.
“I’m so pumped! I love having a schedule like this, I feel like it’ll be so much fun to look forward to these things all month. I’m dying to know what the concept will be like visually, all of the butter graphics are so cute and I just don’t know what to expect at all,” a fan wrote on Reddit.
“Is anyone else getting major pop art vibes from this? The bright solid colours, the art style, the font?? It’s very comic book and if the styling / MV is anything like it I’ll be super pumped…,” One fan speculated on Reddit. “As for the song itself… I’m expecting it to be somewhere between BWL and IDOL – fun and peppy but with a hard beat.”
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