Cartier’s Love and Juste Un Clou: Five Things You Didn’t Know About the Iconic Collections

Famed French jeweler Cartier has reached deep into its archive and worked with publisher Assouline to create a coffee table tome “Cipullo: Making Jewelry Modern.” It’s a survey of Aldo Cipullo, creator of both the Love and Juste Un Clou collections, two iconic expressions of the maison, and year after year its bestsellers. In advance of the book’s debut, the French house held a conversation on Zoom with the book’s author, award-winning journalist and jewelry historian Vivienne Becker, Cartier’s Pierre Rainero and Aldo’s bother Renato Cipullo.

Here are five things we learned about the infamous Love and Juste Un Clou collections:

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Image from the Assouline book “Cipullo: Making Jewelry Modern.” Courtesy

3. The Curve That Caresses The shape of the Love bracelet is essential to its comfort. Its proportions are measured by the way you wear it on the wrist, which it naturally hugs.

A mix of Cartier Love bracelet styles. Courtesy

4. The Love’s Perfect Screws Each bracelet has 10 motifs of engraved screws that have been studied to the nearest millimeter of depth and finished to obtain a pure line. At its creation, the choice to leave visible functional screws was a radical idea. They are sealed with a screwdriver that is integral to the bracelet and are a stylistic intuition of the French jeweler, signaling that it sees beauty wherever it may be and dares to show what others choose to hide.

5. The Juste Un Clou’s Precise Ridges Before the head of the nail, five ridges are engraved in the bracelets and four in the rings, which are reminiscent of flat-headed hardware nails with identical engravings. It epitomizes Cartier’s desire to reduce an object to its purest expression: the structure of a nail that is immediately understandable from the very first glance.

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