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Cinemark to reopen theaters in San Francisco, Santa Clara without concession stands
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Cinemark is taking the first steps to get the movie theater business in California back to normal by opening up locations in San Francisco and Santa Clara — but without concession food.
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The nation’s third-largest theater chain was hit hard like every other theater exhibitor when the coronavirus pandemic forced shutdowns of indoor gatherings. Competitor Cineworld, which owns Regal theaters across the country, was impacted so hard that it closed almost all of its locations in the U.S. and U.K.
According to Deadline, Cinemark will help get the highly lucrative market of San Francisco back in action starting on Oct. 30. However, in order to comply with local restrictions, food will be neither sold nor consumed in the theater. Although the state has given the green light for theaters to reopen, the outlet reports that many are unwilling to do so, noting that a lack of concession sales would render the move not financially viable.
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Cinemark told the outlet that it would offer reduced “Welcome Back” pricing on concession food as soon as they’re allowed to.