Home » Lifestyle » Dodge CEO says he 'will never market an electric car' as brand unveils its first electric car
Dodge CEO says he 'will never market an electric car' as brand unveils its first electric car
Dodge redefines the electric vehicle industry with the release of their plug-in hybrid Hornet
Dodge CEO Tim Kuniskis provides a unique perspective on how the push for electric vehicles has impacted the auto industry on ‘Cavuo: Coast to Coast.’
Dodge unveiled its first electric car on Wednesday night, but Dodge CEO Tim Kuniskis said he is not getting into the electric car business, so to speak.
"I’m not going to try to sell anyone an electric car. I will never market an electric car," he told FOX Business in an exclusive interview.
"We will market a better muscle car with performance that happens to be enabled by the use of electrification."
The Dodge Charger Daytona SRT Concept is a preview of a model that is set to go on sale at the end of next year and features the brand’s classic muscle car styling wrapped around a battery-powered platform.
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