Food Picks Podcast: Mooncake sales surge online
Food Picks Ep 27: Mooncake sales surge online
Synopsis: Our podcasters from The Straits Times talk about the best eats and drinks, and what you can bring home or get delivered, during this Covid-19 pandemic.
Money FM’s Bernard Lim hosts The Straits Times’ food correspondent Eunice Quek as she shares her food picks this week.
With large-scale mooncake fairs not happening this year, businesses are seeing a surge in online sales instead, in the lead-up to the Mid-Autumn Festival on Oct 1.
Many purveyors are on multiple online platforms to maximise exposure and sales. They offer a variety of discounts and bundle offers, to stand out in a crowded online marketplace.
Find out about unusual hybrid mooncakes which are trending on social media. These include an Insta-worthy rainbow lapis snowskin mooncake – kueh lapis wrapped in snowskin – from The Lapis Place, and almond sable mooncakes with a soft and chewy mochi centre from Bakery Brera & Fine Foods.
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Produced by: Money FM’s Bernard Lim & ST’s food team
Edited by: Bernard Lim & Muhammad Firmann
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