Google launches Pixel 7 smartphone and its first smartwatch

Google launches £599 Pixel 7 and £849 Pixel 7 Pro smartphones featuring glass and aluminium designs and new-look cameras – as well as its first ever Pixel Watch with a domed display ‘inspired by a water droplet’

  • Google announces Pixel 7 and Pixel 7 Pro smartphones plus its first smartwatch
  • Pixel 7 has a 6.3-inch display, smaller bezels and a slimmer profile than Pixel 6
  • The pricier Pixel 7 Pro has a bigger display and an extra rear telephoto camera
  • Pixel Watch has domed glass watch face and and integrated Fitbit software tools

Google has finally lifted the lid on its new Pixel 7 smartphones and its first ever smartwatch.

Unveiled at its Made By Google event in New York on Thursday, Pixel 7 is Google’s ‘most powerful phone yet’, packed with the tech giant’s new Tensor G2 processor. 

The £599 phone has a 6.3-inch display, two rear cameras, smaller bezels and a slimmer profile than last year’s Pixel 6, making the phone Google’s ‘sleekest yet’. 

Google has also revealed the £849 Pixel 7 Pro, which has a bigger display (6.7 inch) and an extra rear camera with an upgraded telephoto lens for a better zoom. 

Meanwhile, Google’s first ever smartwatch, Pixel Watch, has domed glass face, a recycled stainless steel body and integrated Fitbit software tools. 

Google has also teased the ‘Pixel Tablet’ at Thursday’s event, although this device won’t be released until 2023. 

At its unveiling event in New York on Thursday Google has finally lifted the lid on its new Pixel 7 smartphone and its first ever smartwatch

Pixel 7 is available in Obsidian (named after a kind of dark volcanic glass), Snow and Lemongrass

Google’s first ever smartwatch, Pixel Watch, has domed glass face, a recycled stainless steel body and integrated Fitbit software tools

‘The new Pixel 7 and Pixel 7 Pro take all the helpfulness and personal intelligence people love about Pixel, and make them even better,’ said Google in a statement.

WHAT IS THE PIXEL WATCH? 

Pixel Watch, revealed in New York on Thusrday, is Google’s first smartwatch.

It’s made from recycled stainless steel and fashioned into a circular design with a domed glass face.

It will come with the health and fitness tracking tools of Fitbit – now owned by Google – built-in. 

The device features a unique attachment mechanism for the watch strap, which makes it ‘easy to swap between a wide variety of bands’. 

‘The design is the ultimate refinement of Pixel, simplifying the parts and construction to make phones that are sophisticated and distinct.

Our new Google Pixel Watch, is the first smartwatch to provide the best of Google and Fitbit, and it’s the perfect companion to our Pixel phones.’ 

Pixel 7 

The base model Pixel 7, which costs £599, has a polished aluminium frame and a camera bar around the back that houses two rear cameras.

It’s 2.9 inches wide and 0.3 of an inch thick, Google’s slimmest Google phone yet, and has a 6.3-inch display that’s fast and responsive, designed for ‘smooth gaming and scrolling’.

The Pixel 7 front camera is also the same as the one in Pixel 7 Pro, for better low-light photography, 4K60 video and a wide field of view for group selfies. 

The Pixel 7’s screen is also 25 per cent brighter for better visibility outdoors.  

Pixel 7 is available in three colours – Snow, Lemongrass and Obsidian (named after a kind of dark volcanic glass). 

Pixel 7 Pro

Meanwhile, the £849 Pixel 7 Pro has a 6.7 inch display and an extra rear camera with an upgraded telephoto lens for a better zoom. 

The triple rear camera system includes a dedicated 5x telephoto lens and 30x ‘Super Res Zoom’ for crisp and clear photos from far away.

Pixel 7 Pro comes in Snow, Obsidian and a new Hazel colour. 

Both of the new phones in the Pixel 7 series run Android 13 and have an aluminum body made out of 100 per cent recycled content, according to Google.

They’re fitted with the Tensor G2 processor, which powers the Pixel 7’s AI and machine learning capabilities on the camera, including a new tool called Photo Unblur. 

Photo Unblur uses machine learning to remove blur and ‘visual noise’ from photos, whether they’re new or old, with a few taps. 

Meanwhile, Magic Eraser, which arrived with Pixel 6 last year, removes unwanted subjects in photos, like a random stranger in the background.  

The £849 Pixel 7 Pro (pictured here in the top left) has a 6.7 inch display and an extra rear camera with an upgraded telephoto lens for a better zoom

Pixel 7 Pro, the more expensive phone, comes in Snow (pictured), Obsidian and a new Hazel colour

The Pixel 7 phones include a new tool called Photo Unblur, which uses machine learning to remove blur from photos. Pictured, a photo without (left) and with (right) Photo Unblur

From today customers can pre-order Pixel 7 starting at £599 and Pixel 7 Pro from £849. The phones will be available for general sale on October 13.  

Ben Wood, chief analyst at CCS Insight, said the new Pixel devices ‘offer further evidence that smartphone innovation has stalled’. 

‘All major phone makers are focusing on making already good products even better, but there’s little in the way of disruption,’ he said.

‘Customers are no longer highly motivated to upgrade their devices for better performance or enhanced features and are holding on to their devices for longer as new models offer few reasons to change. 

‘Pixel phones appeal to technology enthusiasts who want the latest version of Android and like having something different from the mainstream choice of Apple or Samsung.

‘However, given the iterative nature of the Pixel 7 devices it’s hard to believe that there will be as much excitement as there has been in the past.’   

Pixel Watch

Meanwhile, Pixel Watch – Google’s first ever smartwatch – is described by the firm as ‘a natural extension of the Pixel family’. 

Its most notable feature is the domed glass covering the circular display ‘inspired by a water droplet’, which ‘blends seamlessly’ into its recycled stainless steel body. 

It is scratch-resistant, so the protrusion of the glass dome won’t mean users have to be extra cautious about the threat of scratches and scrapes. 

The device also features a unique attachment mechanism for the watch strap, which makes it ‘easy to swap between a wide variety of bands’. 

The entire watch face shifts round so the strap can click in place, inspired by how a camera lens attaches to a camera body. 

Pixel Watch – Google’s first ever smartwatch – is described by the firm as ‘a natural extension of the Pixel family’ 

The device features a unique attachment mechanism for the watch strap, which makes it ‘easy to swap between a wide variety of bands’.

Pixel Watch has Google Assistant and comes with 19 customizable watch faces. It also comes with the health and fitness tracking tools of Fitbit – now owned by Google – built-in. 

Despite its unique-looking face, Kane McKenna, analyst at CCS Insight, said Pixel Watch ‘poses zero threat to the Apple Watch’, the market leader. 

‘Apple has succeeded by driving a high Watch adoption rate among iPhone users, whereas the rest of the market has lagged behind,’ McKenna said.

‘We believe the Pixel Watch’s main role is to raise awareness of smartwatches for Android smartphone owners and encourage more of these people to consider buying a wearable.’ 

GOOGLE’S PIXEL TABLET IS COMING IN 2023 

Google has teased the ‘Pixel Tablet’ at its Made By Google event in New York on Thursday. 

The device, which is ‘coming in 2023’, will have a nano-ceramic coating that ‘feels like porcelain’, according to the tech giant. 

Google said it’s designed with ‘premium materials and finishes, a gorgeous display, and the unmistakable smooth, rounded corners that fit right in with the Pixel family’. 

Google has also teased the ‘Pixel Tablet’ at Thursday’s event, although this device won’t be released until 2023

The upcoming tablet will come with a charging dock that doubles as a speaker, as well as ‘enhanced audio’ and hands-free help with Google Assistant. 

‘Tablets are at home 80 per cent of the day – so we set out to reimagine what a tablet can be,’ Google added. 

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