Jaden Smith's MSFTSrep Takes a Youth-Led 'Organized Rebellion' to City Streets

Jaden Smith offered an exclusive preview of his Untitled MSFTSrep Fall/Winter 2021 collection at this year’s edition of Pitti Immagine Uomo: the fashion industry event series held twice yearly in Florence.

The showing focused on three looks — a suit, a hoodie dress and a puffer jacket and snow pant set —and took inspiration from snowboarding and skateboarding subcultures. The relaxed-fit suit and hoodie dress were conceived as items to easily skate in for everyday wear or to dress up for a more formal occasion, while the snow suit is intended to bring MSFTSrep’s skate and punk sensibilities to the sport. “Snowboarders are among the most stylish people I know. I also wanted them to have the same style in dressing that they wear on the snow,” Smith says.

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Smith and his co-founders Moises Arias and ¿TÉO? also found inspirations in philosophical theory, photography, and history and science texts. The collection as a whole is meant to stand as “a symbol of organized rebellion within the youth,” as Smith explains in a press statement. This ethos is further elaborated in a video showcasing the garments to the tune of A$AP Ferg‘s “Floor Seats.”

For more details on the collection and to view the video, visit the Pitti Immagine Uomo website.

Smith spoke with HYPEBEAST about the origins of MSFTSrep in an interview with Jeff Staple for Business of HYPE in 2019. And more recently, Smith has continued to pursue his varied his creative interests, with the release of two new sets of New Balance Vision Racers and a new music video for “Photograph.”
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