LeBron James Raises $100 Million for Media Company That Will Amplify Black Creators



Although the company's launch coincided with pandemic shutdowns, Carter told Bloomberg he was still able to secure a TV production deal with Disney and has a basketball-themed Netflix film in the works that would star Adam Sandler.

“I’m getting a lot of calls from other CEOs. A lot of calls on, ‘What are you doing? What do you think we should be doing?’ I’m explaining to people, ‘Don’t treat this as a moment,’ ” he said, explaining that the attention that issues of inequality are getting right now is “more like what this country should be, and what this world should be.

"We’ve always been about empowering people who feel like us and come from the communities that we come from and want to believe in our mission," Carter said.

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James has already had his hand in many media projects, including the Quibi series about his I Promise School earlier this year and the upcoming Space Jam reboot.

The new ESPN episode debuts Sunday, June 28 at 9 p.m. EST on ESPN.

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