Major supermarket makes big changes to freezer aisles – and it's good news for shoppers | The Sun

A MAJOR supermarket has made a big change to its freezer aisles – and shoppers will love it.

Iceland is offering shoppers the chance to get three packets of frozen fish and meat for £10 to help people save a bit of cash.

It comes as shoppers may be trying to reduce their bills as prices continue to rise. 

Prices in supermarkets have risen for households across the UK as inflation remains sky-high.

Items included in the deal are as follows:

  • Boneless two Atlantic salmon fillets (240g) – £5.00
  • Atlantic cod fillets (320g) – £5.00
  • Two large sea bass fillets (250g) – £5.00
  • Fish pie mix (450g) – £4.50
  • Lean beef steak mince (475g) -£5.00
  • Chicken breast fillets (600g) – £4.00
  • Diced chicken breast (600g) – £3.75


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The deal is mix and match – meaning you could buy salmon fillets, chicken breast and the fish pie mix, for example, and still qualify for the deal.

By buying the items as part of the deal, you could save a maximum of £5.

And if you're looking for something to flavour your dish, Iceland is also doing a deal on its chopped herbs.

Shopper can get the following three herbs for £3 in the deal:

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  • Iceland chopped garlic (100g) – £1.50
  • Iceland chopped ginger (75g) – £1.50
  • Iceland chopped chilli (75g) -£1.50

This isn't the first time Iceland has reduced the price of items in its frozen section.

In November, the supermarket sold meals including spaghetti bolognese, macaroni cheese and cottage pie, for just 1p.

Meanwhile, Asda also has a mix and match deal on its frozen goods.

The supermarket giant is currently offering shoppers for items from its frozen section for £6 – including a cottage pie, chicken chow mein and a chilli con carne.

Sainsbury's £5 frozen meal deal includes a choice of Birds Eye garden peas, fish fingers, Cornettos, Quorn nuggets and McCain chips.

Shoppers can choice one protein option, a bag of chips, peas and ice cream.

The Sun couldn't find any frozen meal deals on Tesco, but it does have a range of items on offer at Clubcard prices.

These include a Goodfellas pepperoni pizza for £2 instead of £3 and ten Birds Eye cod fish fingers for £2.75 instead of £3.65.

But remember, you will need to have a Clubcard to benefit from these offers.

How to reduce the cost of your supermarket shop

Know when to shop

Heading to the shops when products are marked down and bright yellow discount stickers are applied can save a fair bit of cash.

But each branch of a supermarket will have its biggest discounts at slightly different times of day.

We put together a handy guide to what time supermarkets including Aldi, Asda, Tesco and Lidl reduce their prices.

Hunt for yellow sticker bargains

You should also keep an eye out for yellow stickers to get the best food bargains.

Supermarkets often reduce the price of food nearing its use-by date to shift stock and stop food waste.

You can get up to 75% off products in some cases.

Make the most of loyalty schemes

Another trick is to use supermarket loyalty schemes.

For example, Sainsbury's runs its Nectar card reward scheme, where customers receive points every time they shop in stores.

While Tesco Clubcard holders can get cheaper prices on some items compared to those without the loyalty card.

Asda Rewards allows customers to collect "Asda pounds" every time they buy Star Products and complete Missions in store.

Here we revealed the best and worst supermarket loyalty schemes including Asda, Tesco, Sainsbury's and Morrisons.

Shop wonky

Strange-shaped fruit and vegetables taste the same but cost less.

For example, Lidl’s £1.50 Waste Not Scheme boxes contain a whopping 5kg of fruit and vegetables that may be slightly damaged or discoloured but is still perfectly good to eat.

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Make a list

One of the most common mistakes shoppers make is going out underprepared.

Making a list will help to stay focused on getting the items that you really need, rather than being drawn into impulse purchases.

Do you have a money problem that needs sorting? Get in touch by emailing [email protected]

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