Meat lovers offered £2,000 to go vegan for a month

Would some extra cash persuade you to change your eating habits?

A company is offering to pay meat lovers £2,000 each to go vegan for a month.

Research agency VeganLiftz has revealed it’s looking to recruit three meat eaters who are willing to go plant-based for a month, to highlight the benefits of a vegan diet.

Anyone interested needs to live in Newcastle, Glasgow, Birmingham, Liverpool or London – as these cities have been found to have the most meat-eaters. 

Candidates will be asked to keep a log of their experience – all the highs and the lows – so it can be used as a case study.

The three applicants will have a vegan diet plan they can refer to throughout the 30 days and will have a fitness check before and after, to check everything is as it should be.

They will also be asked to take photographs of themselves during the month, to note any visible changes.

According to the advert, the company hopes to start the trial in September and is looking for people aged 18 to 60 years old, with no underlying health problems – such as obesity, diabetes or hyperthyroidism. They also need to have been on a meat-based diet for at least a year.

Jason Hughes, founder of, said: ‘Our main aim at is to debunk any myths out there around veganism and help our community educate themselves on a plant-based lifestyle.

‘As such, we are always looking to demonstrate the real-life affects being vegan has on a person’s health and fitness – it’s important to us that the case studies we produce from our latest recruits are honest, relatable and informative, and both negatives and positives are reported on so people can make an informed decision on whether veganism is right for them, and how best to implement it.’

Anyone looking to apply for the job can do so via the VeganLiftz website.

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