Pepsi announced that it is launching an immersive entertainment experience at Hersheypark in Pennsylvania. Due to the soda brand’s connection with the music and entertainment industry, the experience will allow guests to show off their inner "pop stars."
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In a press release, PepsiCo called the experience, Pepsi Pop Star, a "first-of-its-kind." The attraction will open on July 30 and will inhabit a 2,500 square foot space in the Kissing Tower area of the park. The destination was designed by the Pepsi design team in collaboration with the agency Jam3.