Samuel Adams’ Jim Koch: Choose what ‘makes you happy’
Boston Beer Co. founder shares advice for aspiring entrepreneurs in an interview with FOX Business.
Becoming a successful entrepreneur isn’t always about making money.
That's according to Samuel Adams founder and billionaire Jim Koch, who sat down for an interview with FOX Business at the Samuel Adams Crafting Dreams Beer Bash on Sept. 7, 2022, in New York City.
The originator of the craft beer behemoth offered some of his best advice for young entrepreneurs.
Focus, he said, on what brings true happiness instead of what brings in the dough.
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"Forget about rich," he said.
"You should ask, ‘Is the business I’m going to start going to make me happy?’"