The much-loved Brit holiday that millions of Gen Z kids are turning their backs on | The Sun
THOUSANDS of young people are turning their back on a much-loved British holiday, according to new research.
While booze-filled trips to Magaluf, Ayia Napa, and Zante were a rite of passage for many older generations, these party holidays could soon be a thing of the past.
According to a new study from the StudentUniverse, Gen Z is no longer going on holidays solely for a boozy night out.
The research, which was conducted at the end of last year, asked 4,000 surveyed the travel habits of 4,000 students across the UK, USA, Canada, and Australia.
The data, which has been taken from the State of Student and Youth Travel Report 2023, showed that only 21 per cent of Gen Z kids are going on holiday to go clubbing.
Instead, younger tourists are more interested in sightseeing, experiencing new cultures, trying new cuisines, and exploring nature.
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Will Jones, Brand Manager at StudentUniverse, said: "It wasn’t too long ago that the 18-30s travel market was practically synonymous with raucous partying, gleeful disregard for inhibition, and a seemingly inexhaustible ambition to experience the world’s worst hangover.
"That’s no longer the case for today’s Gen-Z generation, they are seeking much more meaningful, educational experiences from their travels."
And it isn't just young holidaymakers who are shying away from party holidays, tourism boards across Europe are attempting to move away from boozy Brits in general.
Amsterdam in the Netherlands has launched an anti-stag do campaign warning boozy Brits to stay away.
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It comes after a drawn-out crusade from locals and politicians to end "drunk and puking stag parties" in the Netherlands' capital.
An online campaign dubbed "Stay Away" has been launched to curb the rowdy behaviour.
Anyone from Britain who is browsing a "fun" getaway online will be in the cross-hairs.
For example, entering terms into search engines such as "stag party Amsterdam" or "weed-friendly sex shows" will land you in hot water.
Tourists who do get intoxicated on a night out could face being fined or even a criminal record.
It isn't just the Netherlands that's cracking down on boozy British holidaymakers.
Holiday hotspots across Spain are calling for fewer British holidaymakers in a major tourism shake-up.
Lanzarote, in the Canary Islands, wants fewer holidaymakers from the UK flocking to its shores.
As part of a new tourism strategy, Lanzarote plans to declare itself a "tourist-saturated area," and will look to welcome fewer tourists who have greater spending power.
In 2019 it was also revealed that boozy Brits were the worst-behaved tourists travelling to Benidorm, and were responsible for most of the drunken behaviour reported at the airport.
Meanwhile, in Spain, some resorts put limits on the number of drinks Brits were able to have this year.
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And fines of up to £50,000 were brought in elsewhere to crack down on drunken behaviour.
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