‘Avatar’ Is King Of The Weekend With $21M In China; All-Time Global Record Now $2.81B – International Box Office

Refresh for latest…: As we first reported yesterday, James Cameron’s Avatar is again king of the all-time worldwide box office, having snapped the title back from Avengers: Endgame thanks to a very robust China reissue this session. The full three-day frame in the Middle Kingdom is estimated at $21.1M, also giving the sci-fi epic bragging rights to being the weekend’s global and international box office leader. The overseas gross is now an estimated $2,050.3M with $2,810.8M worldwide.

Avatar was originally released in China in January 2010 and made $203M, a huge sum at the time before the market’s exponential expansion. That the current weekend generated such activity — particularly given authorities decided to release it with only a few days’ advance notice — bodes well for the continued current run as well as the upcoming sequels which Disney has scheduled beginning with Avatar 2 in December 2022.

The current China re-release represents the highest reissue opening weekend in the market since movie theaters returned last July. While Friday’s gross was $3.5M, Saturday jumped a massive 261% with Sunday dipping just 2% from there. Avatar currently leads pre-sales in China through next Thursday.

In IMAX, Avatar grossed $6.2M, accounting for 30% of the nationwide weekend from only 1% of screens (nine of the top 10 cinemas showing the movie were IMAX locations). This extends Avatar’s lead as IMAX’s biggest movie ever with $249.5M. Back in 2010, the IMAX 3D release of Avatar made $24M from 14 China screens.
IMAX CEO Rich Gelfond noted today, “Avatar changed everything for IMAX — catapulting our brand into the stratosphere and putting us on the map in China — and we’re grateful to help James, Jon (Landau), and this watershed film further cement their place in cinematic history. Yet again, Chinese moviegoers are demonstrating the pent-up demand for theatrical blockbusters that awaits cinemas around the world as they reopen, and IMAX continues help lead the recovery of the global movie business.”

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Also big for IMAX this session was Japanese anime Shin Evangelion which set a new opening day record for the format in Japan last Monday. Across the first seven days, the franchise-ending film grossed $3.4M to place as the 2nd highest IMAX opening week for a local title in the market, behind the recent Demon Slayer.

Elsewhere, Disney’s Raya And The Last Dragon added $11.5M from 44 offshore markets for a $36.8M overseas cume and $52.6M worldwide. The international weekend drop was 39%. Reviews and social scores remain positive, although major chains in Latin America are still not showing the film and it continues to struggle in China where the cume is $14.6M after two frames. In other play, it opened No. 2 in Saudi Arabia with $500K (ahead of both Soul and Croods 2), and at No. 3 in Hong Kong with $300K including previews.


The animated adventure posted increases over its launch last session in Vietnam (+16%), Malaysia (+15%), New Zealand (+4%) and UAE (+3%). Holds were strong in such markets as Singapore (-4%), Australia (-7%), Thailand (-10%), Spain (-16%), Ukraine (-17%), Japan (-19%), Ecuador (-21%), Russia (-25%), Taiwan (-26%) and Indonesia (-33%).

Raya held No. 1s in Russia, Ukraine, Spain, Sweden, Finland, Iceland, Croatia, Bosnia, Albania, Australia, Indonesia, Singapore, Taiwan, Thailand, Brazil, Ecuador, Bolivia, Trinidad and Uruguay.

The Top 5 markets are China ($14.6M), Russia ($7.4M), Australia ($2.5M), Korea ($1.8M) and Japan ($1.4M). Upcoming tentative releases include Germany on April 1, Italy on April 8 and France on April 14.


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