Channel 4’s new porn drama Adult Material has been delayed because it’s too dirty to air until 10pm – The Sun

EVEN by Channel 4 standards, new drama Adult Material is so X-rated you wouldn’t want to watch it with your mum and dad.

Now the steamy insight into the world of porn has made the broadcaster push its screening date back from spring to the autumn — because it can only go in a 10pm time slot.

And in the current climate of coronavirus, that means it would have to compete with the main BBC and ITV news programmes, which are still getting 6.5million viewers tuning in for updates on the Covid crisis.

A TV insider said: “Channel 4 are incredibly proud of this brave drama and see it as one of the jewels in the crown of its TV shows in 2020. So they want to give it the best chance possible of developing an audience.

“That’s very difficult at 10pm, when people are preoccupied with getting the latest on that day’s events.

“It’s hoped that by waiting until the autumn, there’s a chance that the crisis will have calmed down and people’s viewing habits will return to normal.”

Adult Material stars Hayley Squires as Jolene Dollar, a mother of three and seasoned pro in the sex movie industry.

Despite being in the business all her grown-up life, the character is portrayed still struggling to juggle her unusual job with maintaining a normal family.

The four-parter also features Rupert Everett as a porn film mogul and Phil Daniels as a director of many of Jolene’s flicks.

The show is so full-on, it could not be shown before, or immediately after, the watershed.

Even the trailer for it comes with a warning about the explicit content.

A 10pm slot was the only real option for Channel 4 because showing it after 11pm would also have limited Adult Material’s potential audience.

Although the story does include some hilarious moments, the drama will also explore the exploitation and dangers of the adult movie industry.

It reveals that due to an abundance of free sex content now found on the internet, the creators of the films need to deliver increasingly extreme images to persuade people to pay.

Despite the difficulties of showing such graphic images, and securing a big audience, Channel 4 says it is committed to screening it.

Caroline Hollick, head of Channel 4 drama, said: “We’re hugely proud of this bold, funny, ground-breaking drama and will be launching the series later in the year.”

I’ll bet it gets some great viewing figures when it finally does air.

bizbit

FROZEN actor Josh Gad and Chewing Gum star Michaela Coel are the latest celebrities to head on to The Graham Norton Show’s virtual sofa.

They will be chatting about their new projects on Friday, May 29.

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