How did Jenny and Lee from Gogglebox become the highest Instagram earners?

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Gogglebox is back on Channel 4 and families were excited to tune in and watch their favourite TV-lovers once more. Jenny Newby has been living with Lee Riley in his caravan in Hull throughout lockdown, so they could appear on the new season together. The pair own the highest-earning account on Instagram and Express.co.uk has all you need to know about their social media success.

How did Jenny and Lee become the highest Instagram earners?

Jenny and Lee are fan favourites on the reality series as they have known for making fun of each other.

The pair film from Lee’s caravan in Patrington Haven park and they have been inseparable for more than 20 years.

They became friends as Jenny was a landlady at the pub where Lee used to drink as a regular.

Lee has described Jenny as family and they spend a lot of time together, even taking holidays together.

The friends joined the Gogglebox cast back in 2014 and they have gained loyal followers ever since.

A study by EST1897 found their joint Instagram account makes a yearly sum of £76,162 – making them the highest-earning household on the show.

They have more than 375,000 followers, which also makes them the most popular account with fans, just ahead of Pete Sandiford.

Jenny and Lee can bring in an average of £1,587 per post, which can amount to a whopping £6,347 a month.

But why is this pair so popular with fans? It is mainly down to their incredible banter and unique friendship.

They are often seen playing tricks on each other, but the sneaky acts are all out of love.

Many fans have wished to have a friendship like Jenny and Lee’s, and they admire their connection.

Their latest post was of the pair sitting on Lee’s famous beige sofa, and Lee is laughing with a TV remote in his hand.

Jenny gives a thumbs-up to the camera, and the caption said: “Laughter is the best gift you can share with a friend. Hope you all agree #Gogglebox.”

Fans proceeded to share their admiration for the two friends, with one saying: “Sometimes it’s hard to find a friend that really gets you!

“You two definitely get each other, love watching you two, you make me giggle.”

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Another viewer added: “Aww I wish you two were my friends. My favourite people in the show.”

Lee shared a video of Jenny turning up to his caravan ahead of filming for the new season, and she was carrying two suitcases with her.

He joked at how much she had brought with her, asking how long she was planning to stay for, and she warned she had more suitcases to come.

The pair, like the other families, have been sticking to strict social distancing guidelines while filming for the series.

Jenny chose to move in with Lee, leaving her husband Ray back at their own home.

Gogglebox stars are believed to be paid £1,500 a month per family, and they can share the money between members.

They make extra cash through their social media presence, and it seems Jenny and Lee have a knack for Instagram.

At the end of 2020, they uploaded a video wishing viewers a Happy New Year and thanked them for their continued support.

They said they read the lovely comments they receive and they are grateful to have so many loyal fans.

Gogglebox airs on Fridays at 9pm on Channel 4

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