Cinnamon Toast Crunch 'being sent to a lab for investigation' after man 'finds shrimp tails' baked into his cereal

A HORRIFIED man who found "shrimp tails and rat feces" baked into his Cinnamon Toast Crunch has sent the cereal to a lab to investigate.

Jensen Karp, a comedian and writer living in Los Angeles, claims he got more than he bargained for when he ate his breakfast on Monday.

He posted photos of what appeared to be shrimp tails and another pea-shaped object Twitter users claimed was rat poop – so yesterday, Karp announced they were "going to a lab."

He told TMZ laboratories in Los Angeles and further afield in New Jersey were now offering their scientific services to uncover what exactly was in his cereal.

Karp said the Natural History Museum of Los Angeles County suggested a company pledging to pay for DNA testing on what he insists are shrimp tails.

Last night, he tweeted: "I am happy to report: a Carcinologist (crustacean researcher) that works at NHMLA is going to morphologically identify the shrimp.

Karp said the carcinologist would use "microscopy" and "work with a team of researchers to use DNA to try and identify the putative shrimp down to species."

"THIS IS HAPPENING," he said. "They also are paying for this to be done, which is helpful when a corporation is telling the internet I actually found wads of sugar. So basically, my shrimp got a scholarship."

He's is doubly concerned because he ate a bowl of the Cinnamon Toast Crunch before noticing the alleged contaminants.

On Tuesday, Cinnamon Toast Crunch announced they were investigating the matter.

"While we are still investigating this matter, we can say with confidence that this did not happen at our facility," the Twitter statement read.

"We are waiting for the customer to send us the package to investigate further.

"Any consumers who notice that their cereal box or bag has been tampered with, such as the clear tape that was found in this case, should contact us."

The day before, Karp tagged @CTCSquares and wrote "these are cinnamon coated SHRIMP TAILS, you weirdos" and accused the cereal company of "gaslighting" him.

A representative from General Mills insisted that their quality control department concluded that it wasn't prawn tails, however.

"[It was] an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended," they said. "We assure you that there's no possibility of cross contamination with shrimp."

Karp continued to provide more alleged evidence of the tails and poop.

"Something regarding the stupid 'Did he fake this?' take: there are black items COOKED ONTO the squares and tons of it at the bottom of the bag, in addition to shrimp tails and other SUGAR COATED junk," he raged.

"Also, it’s only 'viral' because of their insane response. I would’ve dropped it." 

The General Mills spokesperson then asked Karp to send the cereal boxes to the company using FedEx so they could inspect it.

He refused and claimed the company exaggerated how much they helped him.

"I plan on continuing full transparency for those concerned about their products," he captioned screen-shotted texts of a conversation with their PR team.

"This is the first I’ve heard from them since yesterday (when they said they were sending an envelope) and my new response."

Karp also claimed General Mills never left them a voicemail they mentioned and went to claim that his wife Danielle Fishel discovered dental floss in another one of their cereal boxes.

While General Mills insisted they could "say with confidence that this did not occur at" which would indicate the boxes were tampered with.

On Tuesday, Karp announced his own investigation of his own.

"I feel fine. I am going to get the black stuff tested today," he wrote. "Most importantly, nothing new from General Mills since they asked me to send them the shrimp tails that they had tried to convince me was sugar." 

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