Superdrug sparks row after launching gender-neutral sanitary pads for 'a person who menstruates' rather than 'women'
SUPERDRUG has caused a row by launching sanitary pads for “a person who menstruates” rather than “women”.
The gender-neutral Luna range is its first to adopt “more inclusive” language on packaging.
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Wording on the box says the pads, which are made from organic, plant-based materials, have been created to “suit you as an individual”.
It comes after J.K. Rowling hit out at an article that used the phrase “people who menstruate”.
The Harry Potter author, right, tweeted: “I’m sure there used to be a word for those people.
“Someone help me out. Wumben? Wimpund? Woomud?”
When photos of the Superdrug range appeared online, others took issue.
One wrote: “If you menstruate I’m pretty sure that you are female.”
Another said: “A woman menstruates. Men don’t.”
One joked: “Wait until @jk_rowling hears about this.”
Others were supportive.
One tweeted: “I am so, so impressed by Superdrug.
“Not only are their own brand Luna pads entirely plant based, on the back it says ‘a person who menstruates’.”
Another hailed it as “brilliant!”.
Superdrug said: “We wanted Luna to be as inclusive as possible.
“We were aware there could be customers of this range who are currently transitioning from one sex to another or who identify as non-binary but will still be menstruating, alongside the women that use the products.
“We therefore felt ‘person’ was a more inclusive noun than ‘woman’.”
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